award-winning tourism promotion campaign launched in 2006 by Travel Michigan and the state's marketing arm, the Michigan Economic Development Corporation. The campaign went national in early 2009, thanks to an unprecedented state tourism budget, and in 2011 was voted one of the "Top 10 best destination brands" of all time by Forbes Magazine.
That paragraph paints the brand/campaign formal and uptight, with a singular goal of increasing state tourism revenue. And while increasing state tourism revenue is important, Pure Michigan, at least from my perspective, is about helping both Michigan residents and those who've never set foot inside the state's boundaries (re)discover the beauty Michigan has to offer.
Watch these, and then tell me that you don't at the very least want to vacation in Michigan.
And now, Pure Michigan has released city-specific commercials on a national level. Last week I was sitting at home, barely watching television and absent-mindedly sifting through Pinterest in search of science experiments for kids, when I felt the soothing Pure Michigan music and Tim Allen's gentle voice surround me. I looked up and was stunned to see our most-recent home - Ann Arbor, MI - shining brightly on my television screen.
In 34 seconds the commercial captures everything - pedestrian and bike-friendly streets and trails, unique sidewalk cafes and restaurants, outdoor art and farmers markets, street musicians, the historic University of Michigan, and four glorious (and distinct!) seasons - that makes Ann Arbor so beautifully authentic and unique.
If you're ever presented with an opportunity, visit Michigan and experience it's purity for yourself. I promise you won't be disappointed.
I did not receive compensation for writing this post. I just really love Ann Arbor, and know that you would too.